Asian Paints · tone and specificity signals across the available quarters.
Language signals
Our top worry is the renewed conflict, the volatility in raw material prices which continues and puts pressure on supply chain and logistics both from freight availability and price fluctuation. Given paint industry is largely crude-dependent, this continues to worry us.
Competitive intensity seems to be all-time high. I don't think there is any leeway. Our whole attempt is consumer connect, emotional marketing, technological disruption and innovation are the key points as we profess going forward.
Times like these which are difficult tend to favor larger formal players. Our supply chain was far more robust compared to smaller players where supply chains were pretty volatile.
We have been able to drive a strong high-digit volume growth of 7.9% which is strong.
The whole area of backward integration... will kind of give us a lot of advantages as we kind of go ahead.
We would kind of keep the guidance between that 18 and 20% as we kind of go ahead.